Muslim LifeFair 2024, which will be held collaboratively by the Indonesian Muslim Entrepreneurs Community (KPMI) and Lima Event, on March 8-10 at the Jakarta International Expo (JIEXPO), is expected to be a shopping and family holiday destination ahead of the holy month of Ramadhan 1445 Hijriah.

Jakarta (Indonesia Window) – Muslim LifeFair 2024, which will be held collaboratively by the Indonesian Muslim Entrepreneurs Community (KPMI) and Lima Event, on March 8-10 at the Jakarta International Expo (JIEXPO), is expected to be a shopping and family holiday destination ahead of the holy month of Ramadan 1445 Hijri.

"As we are approaching the holy month of Ramadan, the needs of Muslim families are expected to increase. The presence of Muslim LifeFair is hopefully to be a momentum for Muslim families to fulfill their fasting and Eid needs. So during the holy month, Muslim communities can focus on worship," Lima Event General Manager, Ilham Pradipta, said at a conference press of the Muslim LifeFair 2024 and the Jakarta Halal Expo and Conference (JHEC) 2024, here on Wednesday.

According to him, before Ramadan there is usually an imbalance between supply and demand, as well as an increase in prices of basic commodities, while household needs will increase until Eid al-Fitr arrives.

"This year's Muslim LifeFair, God willing, can be a shopping place to meet needs ahead of Ramadhan and Eid," Ilham said, adding that by shopping for family needs before Ramadan arrives, Muslim families could hopefully carry out their worship optimally throughout the holy month.

Carrying the theme "Muslim Family Party" ahead of Ramadan, Muslim LifeFair 2024 will hold a number of talk shows on the theme of family and women, as well as programs for children.

From statistical data collected since the holding of the first and second Muslim LifeFair in 2022 and 2023, the number of female visitors constituted 54.58 percent of the total visitors of 133,780 people, while male visitors accounted for 43.75 percent.

"This year we are targeting at least 20,000 visitors, or even more, during the three days of the event, who will carry out B-to-C (Business to Consumer) transaction activities," Ilham noted.

Meanwhile, KPMI's Secretary General Lucky Cahyo stated that Muslim LifeFair is a manifestation of the fourth pillar of the Indonesian Muslim Entrepreneur Community (KPMI), namely supporting and helping the marketing of its members' products.

"Muslim LifeFair is a B-to-C (Business to Consumer) event where buyers can directly buy products from sellers. Meanwhile the Jakarta Halal Expo and Conference or JHEC is a B-to-B (Business to Business) event in which transactions between buyers and sellers cannot be done directly, but rather through several schemes, such as the P.O. (purchasing order) system, agents, and others," he explained.

Lucky continued to say that JHEC will hold business matching and a number of international conferences featuring many world-class speakers.

A Muslim businessman and public figure, Teuku Wisnu, who was also present at the press conference, said that Muslim LifeFair is a one stop point to meet various family needs.

"Usually every weekend we go out with our family to eat together, go shopping... Well, at Muslim LifeFair we can eat, and then shop for many things. And the most important thing here is knowledge," he said, adding that Muslim LifeFair is also a meeting place with friends who have not seen each other for a long time.

According to Teuku Wisnu, who has also been a tenant at Muslim LifeFair several times, the event supports sales and increase branding and awareness of his products.

Muslim LifeFair 2024 is supported among others by bottled drinking water, Sisesa Water.

Muslim LifeFair 2024 is also part of the Road to Muslim LifeFest which is scheduled to take place at ICE BSD Tangerang on August 30 –September 1, 2024, and closing the end of 2024, the Muslim Children's Party at the Jakarta Convention Center on December 27-29, 2024.

Reporting by Indonesia Window